About us

Culture is just communication at scale.
We do both.

Emersen is built by NICH+Culture, Atlanta's culture consulting firm, for the leaders trying to build organizations worth working for.

NICH+Culture is a culture consulting and internal communication strategy firm based in Atlanta, working with Fortune 500 companies and growing organizations across Atlanta, New York, Miami, and D.C. We help large enterprises and ambitious teams build high-performance cultures through strategic communication that drives employee engagement and business results.

We believe communication isn't the end of the work, it is the work. It's how you move a culture strategy off a slide deck and into employee behavior. How you make company values feel real. How you turn business ideas into shared beliefs across an organization.

Our work spans three areas: culture assessment and insights, using our proprietary Employee Experience Framework to uncover what people actually think and feel, and show you what to do about it; culture strategy development, designing internal strategies that align people, values, and business goals; and creative services and content development, bringing culture transformation to life through design, video, photography, copywriting, and web design.

Our methodology is simple: Listen, through deep discovery via the Employee Experience Framework. Create meaning, through strategic design that aligns culture with business goals. Spark change, through execution that transforms how people think, feel, and act.

Emersen grew out of that work. The Employee Experience Framework was always about listening at scale, then knowing what to do about what you heard. Emersen is how we do that with the same depth, now reaching every person in an organization.

Our founders

Trusted advisors who deliver results.

Chad and Nikki are strategists and creatives who work with senior leaders to build better workplaces from the inside out. You'll work directly with them. No layers. No fluff. Just meaningful progress, delivered fast.

Chad Strickland

Strategist, Speaker

Former Chief People Officer. Attorney. Builder of cultures that perform.

Chad spent more than a decade as a senior executive inside one of the world's largest retailers, leading HR, culture, and legal functions at scale. He doesn't just advise executives, he's been one.

Chad is a sought-after speaker and media contributor, co-hosting The Culture Edit podcast at the intersection of business, athletics, and design.

Nikki Strickland

Creative Director, Multihyphenate

Designer. Writer. Artist. Occasional coder. Always creating with intent.

Nikki built her career inside the world's largest employer branding agency, leading global campaigns and mapping messaging architectures that work.

At NICH+Culture, she leads creative execution: concept, voice, naming, visual identity, campaign development, and digital experiences. Her work sits at the intersection of aesthetics and function, built to be beautiful and built to work.

Our clients

From Fortune 500 companies to innovative healthcare systems, organizations like PulteGroup, Lidl US, Children's Healthcare of Atlanta, and Novelis trust us to build cultures that perform.

Let's talk about your culture

Let's discuss how Emersen and NICH+Culture can help your organization build a high-performance culture.

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Thank you — we've got it.

A NICH partner will be in touch within one business day to find 45 minutes that works.

659 Auburn Ave NE #152, Atlanta, GA 30312 · 404.493.6055 · hello@emersen-ai.com